The Most Common Fears of Investors Today

ABOUT THIS EPISODE

Many fears are cyclical.Financial expert and Amazon best-selling author John Browning talks about some of the most common fears that many people are wrestling with and how to put them at ease. Learn more when you Connect with John by texting "LIFE" to 21000 or GuardianRockWealth.com.

Welcome to the build your life podcast with John Browning. Build your life as a relaxed and unedited conversation with financial expert and number one Amazon bestselling author John Browning Jones the founder of Guardian Rock Wealth and serves clients across the United States. John's the author of the book build a life, not a portfolio, a guide to your financial future based on your personal values, which you can purchase on Amazon, or stay around to the end of today's show and I'll tell you how to get a free copy mailed right to your door. I'm Michael The lawn, your host for the next few minutes as we chat with financial expert and business owner John Browning. John Brown and, how's your day today? It is unbelievable. I store your life. I love it. You did, but that's great because the last time we talked you were nearing unbelievable. Certain obviously things are moving in the right direction. I love that, I love talking with you on your podcast and I love horror movies. I don't know if you knew that about me. I did not know that about do. Yeah, I'm my youngest son, Jeremy. He's twenty three now. He and I that's kind of our GIG is whenever together we try to watch a horror movie, or it's not necessarily the horror slasher movies. It's just suspense, right, and just what's going on and it brings it. I mean sometimes people are fearful of those things and and all that because they have those jump scares and things, but I don't want to talk about horror movies and things today with you. What I want to talk about are some of the fears that at that investors have today. There as they're probably some really common fears that a lot of people have, especially today. We talked on the last podcast being the roaring s now, great opportunities. Some things go up, some things go down. There are fears everywhere. Let's talk about some of the some of the most common fears you hear from prospects, clients and things today. What's going on in people's minds and worlds today? You know, it's really interesting that a lot of them don't necessarily change over the years. You know, there's a lot of the same fears,...

...but right now and the last time of six months or so, I've got a lot of inflation fears. HMM. People are beginning to realize that things have gone up significantly like that, just a little bit, and they're and they're not just things that I would never buy. Right there. I've got a couple statistics here in front of me actually. So in the past year, meets as a category has gone up twenty, five, thirty percent. Wow. Yeah, no kidding, that's that's killer. Yeah, that's killer. And you know, we want to be a vegetarian. Yeah, it's I'm going to go Vegan, but then I didn't be in a vegetarian and then I look at my menu and I'm I know, I'm a meditarian. That's right, I'm a Meditari and I love it. And and, by the way, my personal favorite, and hopefully my trainers not listening to this particular podcast. Yeah, Bacon is up twenty percent. It worth every penny it is. Yeah, I'm still buying baking yeah, they've got me. There's going to be bag it in Heven. I just know that natural gas. Natural gas is up over thirty percent and it keeps going up now that we've got the issue with the Ukraine and run going on out blast. Yeah, celene up over fifty percent from the areg yeah, need that to even you know, if you got going to go to work, you need that. You need to buy a car, because all we're twenty five percent. That's not a pretty big ticket item. Shoot, and appliances. You know, your dishwasher breaks, your wash machine breaks, fifteen percent from last year. Yeah, I mean those are just a few things. And then you look at your savings account. It's not up that much, John. No, it's not even up a percent. Like it. You're lucky if it's up half a percent. Yeah. So people were starting to get afraid or...

...fearful that K am I gonna be able to retire? Yeah, and I really retire with my same lifestyle. Yeah, and it's a you know, it's a big thing. And here's then that ties into the next fear, right, which is the volatility. I'm afraid of volatility because when we talk about volatility, the word I. What does that mean? Well, in truth, it means both going up and going down, right, but we tend to refer to it only when things are going back. Yeah, yeah, it becomes a bad word, right. Yeah, and so people are afraid of that because we've seen really since September. I don't think people really realize that we have not really done much of anything in the equity markets and certainly nothing in the fixed income markets since September. Really Wow, and over the last month even those big, supposedly strong companies businesses have declined over ten percent in the last month. Yeah, and be more afraid of that because, hey, you know what, only making fifty basis points are a half a percent of my savings. Comets better and loosed and ten percent. Think. Yeah, so there's but there's always a happy medium between these things. To help allay people's fears. There are you know, it used to be that when you bought something called an annuity right, you paid a lot of money up front. You had this big surrender charge, and a lot of people still sell them that way today. If you work with us, we can show you how to do that without that big upfront charge. You don't have to pay nearly what you used to. That's one thing that is actually come down and I can stabilize put for a portion your Portfoli that they can stabilize things a little bit for you. Okay, so are there are ways to eat around these fears. And Yeah, let's see. What's the other fear? I was thinking of is the you just the fear of running out...

...of money in retirement, which we kind of already talked about a little bit. Yeah, and then really is a big one that's fast at and we might do a whole episode around the whole and nudity thing, because it's a nudies have such a bad name, right, because years and years and years and years ago they well maybe kind of were bad. They've changed a lot and there are lots of things that people can do and a nudies is not the purple pill right. It's not that the savior of your retirement, but it can be a good part of a portfolio. And and you know, we're not giving advice, advice here. This is not financial advice by any stretch of the imagination. But you got to understand that there are vehicles out there that John knows about that you may you may have a certain feeling about. Right I was working and what you know, I'm going to I'm going to take over your podcast for just a minute. You know, I I was walking with my widow. You know, you you know the story of a friend of mine. Her husband died and I had to help her get her finances everything in order. And when we met with the financial guy, he said, well, you know, we need to talk about on a nunity. She's like, Gon know, a nudies are bad and he had the discussion. He's like, well, what do you think that? He's like, well, that's one my grandpa told me and he's like, you know, back in your GRANDPA's day he was absolutely right. They were terrible, but he wouldn't fold you that time. A CD was really good. What do you think about see these now? And she's like, we'll see these really bad now because the injurer, and so it was a mindset for her. That's all she knew. He was able to talk with her about, let me explain, and nuities today and how they're different. I think the same thing. It's not just a nudies, it's stocks and sponds. US All that we have preconceived notions in our mind of what's good, what's better. But John, you're the expert that we should be listening to. Ryan dear, I mean that's a fear of somebody going no, I can't do that. My grandfather and my dad told me that things change. Right, absolutely right, to show back, by the way. Yeah, no, I run into that all the time, especially with older clients. They've been around for a while and they, you know, they don't tend to...

...like the idea of investing. Yeah, no, lastings bad. Just keep everything in that CD keep everything in the bank, which can just exacerbated that fear of running out of mine. Well, it can't, especially if we throw out you know, if you're talking to someone like that, you talk about the roaring slesy. Didn't something happen in twenty nine? Oh yeah, so, I mean you can see where the fears come in and whether that was their grandfather or their fi okay, well, that's that's a so its mindset. It's how do we think about all this? And can you where are you getting your information? I guess that's really what it is. Are you watching the news channels and getting your information from that, or are you talking to an expert like John Browning to say, okay, here's what I'm thinking, John, here's what I'm feeling. Maybe that's even more important. Here's what I'm feeling, John, is even more important. They really are, and that that plays into what we're talking about today's fears. Fears, a feeling. I don't know what's going to happen and I'm scared, and then, John, you have the opportunity to talk with people and in counsel and right help them alleviate those fears. Yeah, it's it really does come to feeling. And I was trying to remember what chapter that is. Right, we talked about that. You know how in the how to avoid comment states chapter five of build your life. Not a portfolio of Bo would that? Would that be your Amazon best selling book? Done, that is my Amazon best selling book. Yeah, that one. Yeah, that don't we talked about things like that and the fact that all of us, I don't, you know, I don't care who you are, admitted or not, we make emotional decisions. How totally, which is why it's so important that we have somebody who's detached of it do at least make a suggestion that it's not a great idea to jump off that cliff right now. You can st seems like it'd be a lot of fun. You know, that's that's a lot of what we do a Guardian Rock. Yeah, and and it's really...

...interesting. In Man, we really need to come back for another episode, because I was just thinking about the roaring s and all that. But, but what you just said earlier about how things when you have the ups and downs of the market. You had a word for that. I forget what it was. But when the markets volatility, when the markets volatile in it and let's say it's going down, most people get afraid and I like Ah, and you're like, oh no, that's a great time to buy things on sale. Let's get them. It's a mindset shift. And if you live, if the people live, through the the Great Depression, I can only imagine how terrible that was. And at the same time we did come out of it some time. I've lived into city. I've lived in two cities that went through some pretty serious downfalls for about a decade, but now both those cities are back up in the roaring again. So it is cyclical. Can you stay the course and are there strategies that can buffer that cyclical nature a little bit and in relief some of that fairs so you can sleep all at night? That's what you help people do. Right, exactly right, and I think the second part of what you said is more important than the first one. The first ones important. Stay the course over time, don't get scared self the bottom, which is what frankly, most people do, and it's sad, it's really horrible. But the second part of what you said there is there are systematic ways to manage your portfolio, in your assets, to cush in those times. And those systems have changed since I've been in the business, so over the past thirty years. Like we used to use a lot of fixed income for our downside, froship protection, and it doesn't really function that way anymore and or does it really provide much of a fixed income. So now there are other things that we use. So...

...there are ways to mitigate, not eliminate, but many the risk. I like that. That'd be another fun episode. The difference fween, you know, eliminate, mitigate. You know. I'm sure you have some other gate words. We were talking about baking earlier. That made me one to eight hundred and eighty. You know what did? You couldn't get there. But it's fascinating because fears stop people. They caught. It causes us to procrastinate and in we you can't. You can't function that way right and if you're fearful, and that's why you need somebody like John Do to reach out to and say, I don't like what's going on and and then let John Talk with you, counsel, you share with you some things, some perspectives, and say, okay, let's go back to what you told me you wanted to do right. I assume that's what you do with your clients, is you're like, okay, let's let's recalibrate a bit, let's go back to the basics, the plan, the life you're trying to build. Let's here's what we need to do right. And that the role you kind of play. That is that is it exactly? I've had several of those conversations. You know, hey, it's getting a little dicey for everybody here lately, and that's that's what the cast hole the conversation goes is, well, have your long term objectives changed? Yeah, and the answers so far has been one hundred percent. No. Since the market is going down, did you or risk parameters suddenly change? Well, no, because I still want the upside that we talked about and we're in good shape. Yeah, and you know what, again, one hundred percent of the time so far it's been a as you right. Yep, okay. Can we go on with which is really the value that you bring to clients. Right, because I mean buying stock, selling stocks. If that's all you're doing. I mean I'm...

...probably go to Google to do that, but that's not going to help me when I'm in that emotional turmoil. If you Google, you know, if you google on Google, how do you avoid? You know this. It doesn't tell you anything. Right. Well, you need an expert. You need somebody who's been through the trench. Is John has yeah, you've been up, you've been through the trenches a few times and you you help guide your clients to achieve their objective, whatever that objective is different for every client. That's the thing that's so crazy about financial plant. You can't put people in a box. You can't pull it off the shell. Ryan, say here's your plan, your box. Yeah, no, you can't. You can't do that. And the thing you like, you mentioned, like Google. You go to Google and what sells fear, fair sensational headlines to the upside to right. Yeah, yeah, I should buy all of that stock because, look, it just went up like a hundred percent. Well, I should buy more of that. Will that that may be the top for that stocks. Right, that's right, and book that. That'll be what's in the news. You know, I even get these emails to see you on how to make, you know, five hundred percent and sixty days or whatever the next thing is. Yeah, people, unfortunately it's so attractive. Well, it is good. Yeah, it's not actually true, but okay, really, usually the only person making money is the guys sell them that thing. Right, yes, exactly. Yeah, I'm sure back in that roaring twenties, the original roaring twenties, they had those guys coming through the wagons, right, and they would, you know, I forget what their names was, that they saw all the medicine and things and then they live down. We still have that today. Just is it looks different. It's like growing really, it really is. Yeah, and but it comes back to having a plan, building a portfolio that supports your life and and help having somebody like John in your corner who can guide you to do that and in council you really to help you alleviate some of those fears that are within...

...you so that you will make wise, prudent choices that are in your best interest at the end of the day. That's what John Browning does, right, right. So, let me let me just encourage reach out to John. You can do it a variety of ways. Guardian rockwealthcom. You can text from your phone the Word Life, life to twenty one thousand and I'm sure he's all over, you know, facebook, Linkedin and everywhere else. So he's not hard to find. Just reach out to them. Listen to this podcast, listen to some back episodes. Reach out to him, request the copy of his book. You can get that, I think thing get that from texting right life to twenty Onezero. There's an opportunity. There's about grimly, there's only her. Yeah, yeah, so just reach out to the have a conversation. That's where it all starts, as a conversation with John Browning. You'll never get financial advisor Accountl on this podcast. We're having conversations, but if you have a conversation in real life with John, then that's when he can really really help you learn how to build a life, not just a portfolio. So, John Browning, I'm glad you're having an unbelievable day. This was an unbelievable podcast. I love the topic of common fears of people today. So thanks for being here, thanks for sharing your wisdom with us, buddy. All right, thank you will see you next week. Money really is a big part of our lives, and John Browning can help you and your family learn how to keep money in the proper perspective. It's important, but it's only a tool that can help you build the life that you want. If you like, John Emilie a free copy of his book build a life, not a portfolio. Go to John's website, Guardian rockwealthcom, and click the contact to US link and send your request. John Will Mell a copy of his book right to your door absolutely free. Thanks for listening to building your life podcast with John Browning. Be Sure to subscribe to this podcast so each new episode will be sent to you automatically when it's released. Have a terrific day. Nothing in this podcast should be construed...

...as personal investment advice, and past performance is no guarantee of future results. Investing is not appropriate for everyone. There is a risk of loss associated with investing in the markets. No representation or implication is being made that using any methodology or system will generate profits or ensure freedom from losses. Please remember that investing carries risk. Guardian Rock Wealth LLC and its affiliates are fiduciary investment advisors. Please consult with US or another experienced qualified investment advisor before making any investment decisions and or trying to implement any of the strategies and tactics we may discuss in any of our publications or podcasts.

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