Hearing through the Noise

ABOUT THIS EPISODE

There has been a lot of noise, information etc regarding innovation how does that relate to how we look at investments today? We hear about bitcoin, self driving cars – billionaires in space – what does it all mean for people who are not yet billionaires? You need someone who can be a "filter" to clean up the noise that you're hearing every day. Listen to John's 4 Filters that can help you Build a Life Not Just a Portfolio.  

Welcome to the build your life podcastwith John Browning. Build your life as a relaxed and unedited conversation with financialexpert in number one Amazon bestselling author, John Browning Jones the founder of Guardianrock wealth and serves clients across the United States. John's the author of thebook build a life, not a portfolio, a guide to your financial future basedon your personal values, which you can purchase on Amazon, or stayaround to the end of today's show and I'll tell you how to get afree copy mailed right to your door. I'm Michael The lawn, your hostfor the next few minutes as we chat with financial expert and business owner JohnBrowning. We hello, John Browning, welcome to another wonderful, fascinating,stupendous episode of Your podcast. How are you today, sir, wow,I didn't even know. Is that good? Really is? It's top of thecharts for me, Dude. Eh, Hey, John, I'm doing reallywell. I'm I'm glad to hear that. Hey, you're there's Iknow you. We do a lot of zooms with clients and you do zoomsand podcasts and there's background noise. You know, a lot of us areworking from home now and we forget about the background noise of air conditioning unitsor fans or thanks. So there's this really cool plug in from a companycalled Crisp. KRISP DOT AI plugs in. It reduces the background noise. It'sputting on sound deadening headphones right, right, yes, and it reallyworks. My son put it on his computer and I was like wow,that's crazy. So, anyway, tip bit of information for you if youdidn't know about crisp that Ai, that that helps you, as I say, hear through the noise. Right, but we don't want to talk aboutthat today. We want to talk about the noise factor that's out in themarket place now, in the media and everything. There's really just a bunchof noise going on and in a lot of different areas, and it getsconfusing. It gets really hard to understand...

...and to hear from somebody like you. So can you talk to us about some of the noise that's going onout there and how do we how do we hear through the noise? Yeah, it's a really as it's a timely topic. It's you always have noiseout there in the market and especially with the advent of Youtube, and youknow you do. You always have see and see and all that, allthose good people. By the way, here's the thing. You ever listento C MBC? Rarely, but a little bit, but not much.So there's a gentleman on there. There's a couple people that I know.I've actually I've actually been on their show or know them from somewhere in theindustry and all that. So I can tell you that folks like Jim Kramerand the Nigerian brothers are another fun one to listen to. Jeff Kilberg alsoagree a guy to listen to. Here's the thing, though, they don'tknow you. HMM. And while they're great people and they would care aboutyou, I'm sure if you, if you got to know them a littlebit, they really don't care. That's right. They do care about theirratings, Yep, and and all of that, but is their information thatthey're giving really good investment advice for you? They will tell you, if youask them, they are not giving investment advice, just like I'm notgiving it. Doesn't right now, but you can do it. Yeah,yeah, that's true, but but is it? You make it? Youmake a good point there, because we listen to those programs and those bigstars, right, and whether they're talking about, you know, things likebitcoins are the new self driving cars are? I rented one of those the otherday, by the way. It is really weird. Well, ithad that feature on it. It wasn't self driving, but it had theself driving. It was really weird. Or SPACEX and going into space andall that that. It distracts us. But people could. You could hearpeople talking about that one to go invest...

...in that, but without a personalrelationship, without your your advisor understanding who you are and what you're really tryingto accomplish, the life you're trying to build. As you would say,it's noise. Right, yeah, it really is. And you know,it would be easy to, you know, just, you know, buy everythingthat they that they suggest. Right, yeah, you know what is theright thing for you, what fits your risk parameters, what's really happeningand really working as opposed to what's really cool. Is Right? Yes,yeah, very much so, because you're right, those those people on thoseprograms are interested in ratings and they're going to talk about things that are hotand tantalizing and sizzling and cool. But you shouldn't really take their advice.You need it. You need to work with somebody like you, a guardianrock wealth, who who understand your situation, who understands what all's going on,because one wrong move right and you can, you can really damage youryour portfolio, in your and your life that you're trying to build using thetool that we call money and a portfolio. Yes, yeah, and that's whatI mean. That's one of the cool things about you and Guardian rockwealth is you help people build a life, not just the portfolio, because Italked to so many people who are are working at hard, they're savinga lot for retire meant and they're really not living the life because in theyexpect retirement to be twenty, thirty, forty, fifty years. And whathappens? Unfortunately, sometimes they retire in a year later, they die andthey haven't built a life. And that's what I love about what you guysdo, a Guardian rock wealth, is you're focused on both, but itreally is building in enjoying your life as you build your portfolio and let thatportfolio help you today, help your kids in college help you in return.It's all possible when you have a plan and somebody who actually understands what whoyou are and what you're trying to accomplish.

That's right, that's right, andit's you know, I don't know if you remember the old fashioned matchright that we used to unfold. They were like those because, you know, yes, excu right, yea, yeah, you didn't. You know, you talk about, you know, not texting and driving. One ofthe things you really did drop on you was was trying read that map anddrive it and drive at the same time. How do we never going to pullthe back up right? You throw them in the backseat. Yeah,Oh goodness, but oh yes, but those things to write. It wasif you didn't plan things out before you got on the road, even ifyou had a map, you're in trouble because you had to know already whereon that map. And there's a lot of noise going on on that map. There's a lot of different roads. Is kind of amazing. They fitall those roads on that road map. And again today in particular, there'sa lot of innovation and everybody that has listened to me for any length oftime knows I'm a big fan of investing towards where the where the market isgoing, not necessarily where it's been or where it is right now. Yep, and you know, I can talk just a little bit about, youknow, sitting through some of that noise and some of the things I've learnedabout investing for innovation. But when you invest that way, there's a lotof noise. So all right, let let me just pause there, becausejust like when we started today's episode, we talked about Crisp, not AI. It's a filter for noise. So you are, in a since,a filter for your clients for all the noise that is out there, andwe all need a filter to help us understand the noise factor. Yeah,and that's right. That's that's a good way to put as good analogy.And and if you're looking for you know, if you're asking sort of what yourwill, what are the things that I use to filter out the noise. I can give people for things I people for things that Canda. Thisis what because it as I've gone through...

...thirty years of doing this, I'velearned a couple things, one or two things, about how to filter throughthe noise, because I started my career in nineteen ninety one, Hey,and nineteen ninety one. If you remember, was the very first year that youcould legally use the Internet as a normal American citizen. Day that again. Say That again. I knew I would get a reaction a little bitabout what are you serious? Yeah, it's true. Say That again.In nineteen ninety one, it was the first year that you could legally usethe worldwide web, the Internet, as an individual person in the United States. Really Tidbit of a friend did not know that. And think of thinkof where we are today. Last now say yeah, but that's kind ofyou know, that sort of what I have seen. And then you lookback in history at everything that's happened. You know, in the roaring syou had the model t, you had the radio, you had insulin.Those were the things and that transpired into what we now know as the roaringS, which started out, by the way, as as a depression.Yeah, and from there, you know, we saw all the innovations that cameout of that. And then you had the personal computer in the Internet, and you saw the innovations from that, but a lot of them, numberone, took many, many years, decades to develop into something profitable,and the same thing happens today. You know, we here and that'swhy people don't necessarily sort of believe and innovation, because we were all theyou know, when when I was a kid, it was like we're goingto see flying cars by two thousand and twenty when still haven't seen that,right, but we are seeing self driving cars. Yeah, and will theywin? Will those be profitable? And what's driving that? And that reallycomes down the artificial intelligence driving almost everything.

But we were watching was it didTracy back with is his phone on his wrist, and we are seeingthat. So we yeah, it's a matter of seeing the noise in thedirection and what's happening in those aren't you know, you talked about it takesa long time to monetize things right. I remember when Amazon first started andI remember for the first five or six years they lost millions of dollars amonth, a month, because I was in Acom company that time, andit's like, how are they surviving? What is their business model? Well, I don't think they're losing millions of dollars a month anymore. It tookthem a long time to monetize it right, but it was that trend. Butit's it takes somebody like you to look at something to go. Oh, I remember Google first started and they had other search engines like you know, dogpile, and I mean they're all there are three or four five competitorsout there. Google dominated, they beat everybody else and then they monetized it. Right, I think they monetized it. Are they making any money? Oh, yeah, it's they are. Yeah, so any but it's understanding, knowing your filters. You said you had for filters. Is that whatyou said? Was the first one is understand that innovation takes a very longtime to develop and actually be profitable. So what you hear about the newsname not be the thing that's going to be profitable right now and even inthe next five, even ten years. So that's the number one filter.Understand that. Understand the progression of innovation. Generally. There's a lot of hypeand that kind of starts at, you know, say halfway up thechart, and then you have actually at the climb in interest and then theycall it the j curve and then you start getting adoption, then rapid adoptionand you kind of go up the graph. So you have to be willing,and this is still part of the first filter. Got To be willingto forego some of those amazing first returns...

...because there's just, frankly, noreally great way to determine which of the thousands of innovations is really going tobe the one. Now we have some pretty good ideas about what some ofthem could be, but which, which guy wins? We have which companyactually wins. So you got to be willing to forego some of those amazingthousands of Perc every turn in order to really make a good profit without goingthrough a terrible time of volatility to the downside possibly losing, you know,all of your investment. That type of thing, again, not investment advice, but right the second the second filter on that is that there's always newinnovation. I think as long as we are a free country, and weare at this point, the United States is going to be the center ofa lot of that innovation. Yeah, and with each new innovation that spawnseven more innovation. So don't worry so much about missing, quote, missingout on a particular innovation. There's always more coming. So filter out alot of the ones that say they're going to be the next big thing andrealize that there's more to come. And number three, filter is understanding.Not all innovation is profitable. You can have the coolest thing in the world. I saw the other day. I watch all the trends and all thecool stuff coming out and there's a there's actually remember the speeder bikes from StarWars? Yeah, you remember those? One exists now. If you wouldlike one, you can go buy one. Well, yeah, I mean hundredsof thousands of dollars on eat. Yeah, I don't even know.And, by the way, we're a helmet. Yeah, it's yeah,I just remember that. A Walk going...

...right into the tree. Are Rightinto the tree, right. Yeah, that actually hurts. Right, soit's so that's the other thing. is realized that even though it's cool andit's amazing and it sounds really neat, it might not be profitable. Soyou've got to filter out what is likely to really be profitable and number fornot all profitable innovation is all that interesting. So some of the things that welike are, you know, there's they have come up with a new, better way, and this happened a few years ago actually, and we'vebeen investing in companies that use and make and supply things that go into this. But faster drying, more durable cement. That's not for it. That isa hard thing to get my head around. Ha, it's did there. Yeah, so, yeah, but it's but you who uses cement,and once he use was used in building buildings, building roads and all sortsof things. And as we look at the infrastructure bill, how how viableis something like that to get things do better? And even things like withartificial intelligence, there are companies out there who are very experienced, very veryinnovative at things like gathering all the data and making like the ventilation in buildingsmore efficient safer, in that the air can be cleaner because of all thedata that they're getting. That is boring, Yep, but it's highly profitable,it is. So those are the things that we think about and werealize that if you are an amazing lawyer and amazing plumber and amazing teacher,amazing at whatever it is that you do, there's not enough hours in the dayfor you to do that. Nerdy...

...folks like myself and our team loveto look at that kind of stuff and figure that. Well, it's importantbecause I don't think you'll ever here on CNBC, hey, at the topof the our world, talk about quick drying cement and how it's the waveof the future. I don't think you're only here, I mean really,so you need somebody like you, John, a nerd who can think you're allthis stuff out and go, oh, by the way, we're going togo here or we recommend you go here because of this, this andthat, because you know your client. And right, that really is thesecret. If there's one big takeaway between of hearing through the noise, it'shaving an advisor who knows you, knows your family, knows what you're tryingto do and knows the life you're trying to build. And that's what youdo at Guardian rock wealth. Already we do, and sometimes our portfolios wouldreally, really bored. But yeah, the returns on those portfolios probably looka lot nicer right, because it's real core. It's playing, if playingto the strengths of your client and and that's why I always recommend people justreach out to your Guardian Rock wellcom scheduled call with John is zoom call,a phone call, send him an email or even old fashioned, you couldput a letter in the mail, because it's address is on the website,but a stamp on it. But just connect with him, have that firstconversation, see how he can help you build a life, not just aportfolio. John, this is this has been very fun. I love thefilters and I love thinking about the noise that's out there. And how doyou break through that noise? By having somebody like you helping me build alife, not just a portfolio. So great job once again. Always Funto be with you. Will look forward to talking on the next episode ofYour podcast. Sir. All right, we'll see you next week. Moneyreally is a big part of our lives and John Browning can help you andyour family learn how to keep money in the proper perspective. It's important,but it's only a tool that can help you build the life that you want. If you like John Emil, you a free copy of his book builda life, not a portfolio. Go to John's website, Guardian Rock wealthcom, and click the contact to US link...

...and send your request. John WillMell a copy of his book right to your door absolutely free. Thanks forlistening to building your life podcast with John Browning. Be Sure to subscribe tothis podcast so each new episode will be sent to you automagically when it's released. Have a terrific day. Nothing in this podcast should be construed as personalinvestment advice and past performance is no guarantee of future results. Investing is notappropriate for everyone. There is a risk of loss associated with investing in themarkets. No representation or implication is being made that using any methodology or systemwill generate profits or insure freedom from losses. Please remember that investing carries risk.Guardian Rock Wealth LLC and it's affiliates are fiduciary investment advisors. Please consultwith US or another experienced qualified investment advisor before making any investment decisions and ortrying to implement any of the strategies and tactics we may discuss in any ofour publications or podcasts.

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