Hearing through the Noise

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There has been a lot of noise, information etc regarding innovation how does that relate to how we look at investments today? We hear about bitcoin, self driving cars – billionaires in space – what does it all mean for people who are not yet billionaires? You need someone who can be a "filter" to clean up the noise that you're hearing every day. Listen to John's 4 Filters that can help you Build a Life Not Just a Portfolio.  

Welcome to the building life podcastwith John Brown, build your life as a relaxed and unedited conversation withfinancial expert in number one Amazon best soon, author John Browning Jones,the founder of Guardian Rock, well and serves clients across the United States.Johns the author of the book, build a life, not a portfolio, a guide to yourfinancial future, based on your personal values, which you can purchaseon Amazon or stay around to the end of today, show and I'll. Tell you how toget free copy mild right to your door. I mielot your house for the next fewminutes as we chat with financial expert and business owner John Brownie, hello, John Brownin, welcome to anotherwonderful, fascinating, stupendous episode of Your podcast. How are youtoday, sir? Well, I didn't even know it was that good. It really is it's top ofthe charts for me dude in very good. He Jo Yeadon glad to hear that hey your there's. I know we do a lot of zoomswith clients and you do zooms and podcast and there's background noise.You know a lot of us are working from home now and we forget about thebackground noise of air conditioning units or fans and thanks so there'sthis really cool plug in from coming to called Chris K R, I s P, o Ai Plugs init reduces the background. Noise is like putting on sound deadening,headphones right right, yes, and it really works. My son put it on hiscomputer and it was like wow. That's crazy, so anyway took bit ofinformation for you. If you didn't know about crisp that Ai. That helps you, asI say her through the noise right, but we don't want to talk about that today.We want to talk about the noise factor, that's out in the market, place nowt inthe media and everything there's really just a bunch of noise going on and in alot of different areas, and it gets confusing. It gets really hard tounderstand and to hear from somebody...

...like you. So can you talk to us aboutsome of the noise that's going on out there and how do we? How do we hearthrough the noise yeah? It's a really it's a timely topic and it's you always have noise out there in themarket and especially with the advent of Youtube- and you know you do you always have CNCand all that all those good people by the way, here's the thing. Do you ever listen to CNBC E, rarelybut a little bit, but not be at so there's a gentleman on there there's acouple people that I know I've. Actually I've actually been on the showor know them from somewhere in the industry, and all that. So I can tellyou that folks, like Jim Cramer and the Najara brothers, are another a fun oneto listen to Jeff Kilbert, also a great guy to listen to here's. The thingthough they don't know you mand, while they're great people, andthey would care about you, I'm sure if you, if you got to know them a littlebit, they really don't care, that's right. They do care about their ratings,yeah and and all of that, but is their information that they're giving reallygood investment advice for you. They will tell you if you ask them: They arenot giving investment advice. Just like I'm not giving in vestments like rightnow, Abe you do it yeah yeah, that's true, but but if you make you make agood point there, because we listen to those programs and those big stars ringand whether they're talking about you know things like bit: Coins or the newself driving cars, or I rendered one of those the other day by the way it wasreally weird. Well it had that feature on it. It wasn't self train, but it hadthe self train. It was really weird or space act and going into space andall that that it distracts us. But people could you could hear peopletalking about that once you go, invest...

...in that, but without a personalrelationship. Without you, your adviser, understanding who you are, what you'rereally trying to accomplish the life you're trying to build. As you wouldsay, it's noise right yeah, it really is,and you know it would be easy to. You know just you know by everything thatthey that they suggest right yeah. You know what is the right thing for you,what fits your risk parameters what's really happening and really working asopposed to what's really cool the list. I right yes, yeah, very much so becauseyou're right those those people on those programs are interested inraidings and they're, going to talk about things that are hot andtantalizing and sizzling and cool. But you shouldn't really take their advice.You need you need to work with somebody like you, guarding Rockwell, who whounderstands your situation, who understands what all's going on,because one one wrong moveright and you can. You can really damage your yourportfolio in your and your life that you're trying to build using the toolthat we call money and a portfolio? Yes, yeah, and that's what I mean. That'sone of the cool things about you and guarding rock wealth. Is You helppeople build a life, not just the portfolio, because I talked to so manypeople who are are working at hard, they're saving a lot for retirement andthey're really not living the life, because in the they expect retirementto be twenty thirty forty fifty years and what happens unfortunately,sometimes they retire in a year later they die and they haven't built a lifeand that's what I love about, what you guys do: a Gardin rock wealth is you'refocused on both, but it really is building and enjoying your life as youbuild your portfolio and let that portfolio help you today help your kidsin college, help you and retire it's all possible. When you have a plan insomebody who actually understands who you are and what you're trying toaccomplish. That's right! That's right...

...and it's you know, I don't know if youremember the old fashioned match right that we used to unfold. They were likehis because you know. Yes, it you right Ye Yep yeah! Even you know you talk about. You knownot texting and driving. One of the things you really did not on you waswas trying to read that map and driving and drive at the same time. How do weknow e Gonta pull the back up right, you throw into the back seat. Yet Ohgoes, but yes, but those things too right. It was if you didn't plan thingsout before you got on the road, even if you had a map you're in trouble,because you had to know already where on that bath and there's a lot of noisegoing on on that map, there's a lot of different roads, it's kind of amazingthey fit all those roads on that road map and begin today in particular, there's a lot of innovation andeverybody that has listened to me for any length of time knows. I am a bigfan of investing towards where the where the market is going, notnecessarily where it's been or where it is right. Now, yeah- and you know I cantalk just a little bit about you- know, sitting through some of that noise andsome of the things I've learned about investing for innovation. But when you invest that way, there's a lotof note. So all right, let let me just pausethere because just like when we started today's episode, we talked about CrispDot, a it's a filter for noise, so you are, in a sense, a filter for yourclients for all the noise that is out there and we all need a filter to helpus understand the noise factor. Yep and that's right. That's that's a goodway to put as good analogy and and if you're looking for you know, if you'reasking sort of you well, what are the things that I use to filter out thenoise? I can give people for things I an people for things it kind of thisis what, because, as I've gone through...

...thirty years of doing this, I'velearned a couple things one or two things about how to filter through thenoise, because I started my career, one thousand nine hundred and ninety one hey and one thousand nine hundred andninety one, if you remember, was the very first year than you could legallyuse the Internet as a normal American citizen. A that an say that again, I knew Iwould get a reaction a little bit about what are you serious yeah t say thatagain in one thousand nine hundred and ninety one, it was the first year thatyou could legally use the World Wide Web, the Internet as an individualperson in the United States, really pit bit of effort. I did not know that andthink of, I think on where we are to that wow right yeah, but that's kind ofyou know that sort of what I have seen and then you wouda to history ateverything. That's happened. You know in the roaring twenties you had themodel t you had the radio you had insolen. Those were the things and thattranspired into what we now now as the roaring twenties, which hearted out bythe way, as as a depression yeah and from there you know, we saw all theinnovations that came out of that, and then you had the personal computer inthe Internet, and you saw the innovations from that. But a lot of thenumber one took many many years decades, so develop into something profitable andthe same thing happens today. You know we hear and that's why people don'tnecessarily sort of believe in innovation, because we were all youknow when I was a kid. It was like we're going to see flying cars by twothousand and twenty when still haven't seen that right, but we are teeme driving cars yeah andwill they win? Will those be profitable and what's driving that and that reallycomes down to you, know artificial...

...intelligence driving almost everythingbut we were watching was it did Tracy back with his phone on his wrist and weare seeing that so we yeah it's a matter of of seeingthe noways in the direction and what's happening in those mark. You know youtalked about. It takes a long time to monetize things right. I remember whenAmazon first started- and I remember for the first five or six years theylost millions of dollars a month month, because I was in a com companythat time and it's like how are they surviving? What is their business model?Well, I don't think they're losing millions of dollars a month anymore. Ittook them a long time to monetize it right, but it was that train, but ittakes somebody like you to look at something and go. Oh, I remember onGoogle first started and they had other search engines like you know, dog pileand I mean they're. All there are three orfour or five competitors out there. Google dominated they beat everybodyelse, and then they monetized it right. I think they monetized it. Are theymaking any money? Oh yeah, it's they are yeah. So any, but it'sunderstanding, knowing your filters, you said you had four filters. Is thatwhat you said I o the first one is understand that innovation takes a verylong time to develop and actually be profitable. So what you hear about inthe news may not be the thing: that's going to be profitable right now and even in the next five,even ten years. So that's the number one filterunderstand that understand. The progression of innovation. Generally,there's a lot of hype and that kind of starts at you know, say halfway up thechart and then you have a actually a decline in interest and then they callit the Jay Cur, and then you start getting adoption, then rapid adoptionand you kind of go on the graph. So you have to be willing- and this is stillpart of the first filter- got to be...

...willing to forgo some of those amazingfirst returns, because there's just frankly, no really great way to determine which of the thousands ofinnovations is really going to be the one. We have some pretty good ideasabout what some of them could be but which, which guy wins. We know whichcompany actually wins. So you got to be willing to forego some of those abating.Thousands of persevere turns in order to really make a good profit with outgoing through a terrible time of volatility to the downside and possiblylosing you know all of your investment that type of thing again, notinvestment advice but ran the second. The second filter on that is thatthere's always new innovation. I think, as long as we are a freecountry- and we are at this point- the United States is going to be the centerof a lot of that innovation yeah and with each new innovation that spawnseven more enervation. So don't worry so much about missing, quote missing outon a particular innovation. There's always more coming, so don't throw out a lot of the ones thatsay they're going to be the next big thing and realize that there's more tocome and number three filter isunderstanding. Not all innovation is profitable. You can have the coolestthing in the world. I saw the other day. I watch all the trims and all the coolstuff coming out and there's a there's actually remember the speeder bike andstar wars. Yeah Yeah. I remember those I want exist now. If you would likeborn, you could go by yeah how many hundreds of thousands of dollars do. Ineed yeah. I don't even know by the way where a hell yeah,...

...it's yeah. I just remember that a walkgoing back right into the tree right into the tree right yeah that actuallyhurts right. So it's so that's the other thing. It is realize that eventhough it's cool- and it's amazing- and it sounds really neat- it might not beprofitable, so you've got to filter out what is likely to really be profitableand number four, not all profitable. Innovation is allthat interesting. So some of the things that we like areyou know, there's they have come up with a new better way, and thishappened a few years ago. Actually, we've been investing in companies thatuse and make and supply things that go into this, but faster drying, more durable cement, that's a e, or that is a hard thing toget my head around there it that yeah, so yeah, but it's who uses cement and what's the use wasused in building buildings, building roads and all sorts of things, and aswe look at you know, the infrastructure bill. How how viable is something likethat to get things that I be better and even things like with artificialintelligence. There are companies out there who are very experienced therevery innovative at things like gathering all the data and making like the ventilation in buildings moreproficient, save her and that the air can be cleaner because of all the datathat they're getting. That is for I yep, but it's highly problem. It is so thoseare the things that we think about, and we realize that if you are an amazinglawyer, an amazing plumber and a bathing teacher amazing at whatever itis that you do there's not enough hours...

...in the day for you to do that. Nerdyfolks, like myself, and our team love to look at that kind of stuff andfigure that well it's important, because I don't think you'll ever hearon CNBC hey at the top of the our world, talk about quick drying cements and howit's the wave of the future. I don't think you're on my her, my really soyou need somebody like you, John, a nerd who can figure all this stuff outand go oh by the way we're going to go here or we recommend you go herebecause of this this this and that, because you know your client and right.That really is the secret. If there's one big takeaway between of hearingthrough the noise, it's having an adviser who knows you knows your familyknows what you're trying to do and knows the life you're trying to buildand that's what you do at Guardian rock wealth, all right as what we do, and sometimesour portfolios would really really boring, but yeah the returns on thoseportfolios. Probably look a lot nicer right because it three o four isplaying is playing to the strength of your client and and that's why I alwaysrecommend people just reach out to you, Guardian Rock woton schedule call withJohn as zoom call a phone call. I send them an email or even old fashioned.You could put a letter in the mail because his address is on the website,put a stamp on it, but just connect with him have that first conversationsee how he can help you build a life, not just a portfolio on this is thishas been very fun. I love the filters and I love thinking about the noise.That's out there and how do you break through that noise? By having somebodylike you helping me build a life, not just a portfolio, so great job onceagain always fun to be with. You will look forward to talking on the nextepisode of Your podcast Er. All right, let's see you next week. Money really is a big part of our livesand John Browning can help you and your family learn how to keep money in theproper perspective, it's important, but it's only a tool that can help youbuild the life that you want. If you like, John, a Mell, you freak copy ofhis book, build a life, not a portfolio, go to John's website, Guardian RockWealth Com and click. The contact to US...

...link and send your request. John willmellow copy his book right to your door. Absolutely free thanks for listening tobuilding your life, podcast with John Brownie be sure to subscribe to thispodcast. So each new episode will be sent to you auto magically when it'sreleased have a terrific day. Nothing in this pucket should beconstrued as personal investment advice and PAS performance is no guarantee offuture results. Investing is not appropriate for everyone. There is arisk of loss associated with investing in the markets. No representation orimplication is being made that using any methodology or system will generateprofits or inter freedom from losses. Please remember that INVESTING CARRIESRISK GUARDIAN ROCK WELL LL C and its affiliates are fiduciary investmentadvisers. Please consult with US or another experienced qualifiedinvestment adviser before making any investment decisions and or trying toimplement any of the strategies and tactics we may discuss in any of ourpublications or podcasts.

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