Episode 9: Building Trust with Your Advisor

ABOUT THIS EPISODE

On this episode of the Build Your Life Podcast with Financial Expert John Browning we're chatting about building trust.

Whenever you work with an expert in another field (outside your own expertise), you have to decide whether or not to trust their opinion. But when it comes to your money and your future financial security--there's never a more important time to build trust.

For more information, visit www.GuardianRockWealth.com to learn more about what John can do for you.

Welcome to the building your life podcast with John Browning. Building your life is a relaxed and unedited conversation with financial expert John Browning. Well, Hello John, how are you today, sir? Doing fantastic. How about yourself? I am wonderful. You're probably a low sunburn if you're in Hawaii, but that sunscreen on. That's something the park. Some of our esg our environmentally social and governance advocacy investors are probably listening to this and so I want to want to let him know I'm experiencing, experiencing the the global warming, but I'm kind of enjoying it. I mean, that's awesome, that's terrific. That is terrific. Well, we won't keep you too long today because we want you to enjoy everything. But today we're going to be talking a little bit about invest doors and and how do I truy? How do I choose an in a council, an investor, an advisor for my financial world? Why should I even trust somebody like you, John? Well, unfortunately,...

...unfortunately, like in any industry, you know, you heard a lot, and you still do, unfortunately, about you take your car to the mechanic and you don't know what's wrong with your car. You're not a mechanic, and they come out and they show you some metal shavings in the oil or something like that. All you need a whole new transmission, when that's not really the case at all. And and fortunately you do have that in, I believe, literally almost every industry that I know of. You have unscrupulous people out there that and that unfortunately give all of us who are trying to do a really good job for people and do the right thing for people and actually help them, it kind of gives us a bad name. That still doesn't mean that you go out and you try and change your own transmission, right, that's right. It doesn't mean that you try and fly your own plane. You know, we trust people every day to do the right thing and there are a lot of rules and regulations that I have been put in place to guard against that. But there's still going to be some, unfortunately,...

...some people in any industry that are unscrupulous, and that's why it's important that you ask the right questions, that you sit down and you really talk to these people and you get a good feel for who they are as a person and frankly, even I know this sounds like stalking a little bit, but but it. Check out their facebook page, check out the you know, we're kind of open books now and and don't just don't just have a conversation and and sort of get sold or whatever, and and don't find out what kind of person they are in real life. That's something that many people don't really think about, but it feels a little like you're stocking them. But it's important. This is your money. You've worked hard for this and it's your it's not just your money now, it's your future. Yeah, well, and that's true. And then, you know, we've talked about it a lot, is finding somebody that you can know, like and trust, because if I'm going to if I'm going to hand over to you, John, my life savings and the future of that money for my retirement and things, I really need to know you and make sure that we bond.

And I like what you said about research in them and not just in a sense, being sold right. And I think there is a lot of people who have been burned in the past by those shady characters and unfortunately we attribute those characteristics to everybody in your industry. And so what are some ways to you know if I've been burned in the past? Do I what are some ways that you can work with somebody to help alleviate that? And I guess what I'm thinking is, do they have to come and meet with you? Do Do telephone appointments? What's up? What's the process? I mean, you've got your book, you can send them your book. What's the process? How does how can somebody walk down a pathway to really build that relationship with you? It's a great question and and certainly we can. We can meet with them on an individual basis, facetoface. That's that's the best way to get to know someone. What we find now is that we have we have clients that are all over the United States and in order to get to know them, we use video communication. We tend to use zoom video,...

...but we can also do facetime. We've done that a little bit as well and that works really well also, and we generally start out with a phone conversation to see if we're even a good fit together. I actually had a phone conversation. We had gone back and forth over over email with a gentleman and once I got on the phone with him it really became a parent that we wouldn't be a good fit to work together. And that was more my decisions, all my decision, because he wanted to work with us. But you have to like the person. Then you have they have to have the right mindset to work with us and and we actually suggested that he find a different spot and we gave him a few suggestions about where he might be more comfortable rather than working with us. We're a little bit more on the conservative, long term investing side and he wanted to make sort of quick money and and wanted to make sure he was right on every trade and things like that, and that's just not what we do well. We do long term financial...

...planning, consistent, balanced approach like we've talked about on this podcast, and that's you know, I have people that talk to me. We just don't Gell and they just don't like me. Unfortunately. I are thembldne like everybody just about. That's right. Everybody like this gentleman. And then I was a really neat guy, but I knew it would be it would be a problem for us to really work together. We're just two different in our approaches. And so a phone conversation first and then generally a video conversation and you know, if possible, if they're close by, I we like to really like to sit down to me with them and and even if they're across the country. You know I've gotten on a plane and gone to see some clients that are across the country and we'll do that as well. Right, well, and I think one of the fears, especially if we've been burned in the past, is that you're going to stalk me. Then if I make that contact, I'm just never going to get rid of you, right if I don't like you. And that's that's not what really happens in reality, is it? No, it's not. Where really a consumer reality. That's...

...the fear, that's the thought that's in our brain, and so I want to thank you for explaining that because I want people to understand. It's you know, you're not out there to make somebody to twist their arm. You know, always hold of the herd the horror stories of going to a dinner that some financial guys putting together, any blocks the doors and you can't get out and all those horror stories that, unfortunately, or in people's brains, it's like no, no, no, let's have a conversation. And how hard is it to get out of a phone call or a zoom call? Right? Well, it's pretty easy, pretty easy. Just kind of click that button and if you're gone and you're done, and that's a real good indication, don't call me back. Right. I think you know, Ninety nine percent of the people are fine and they're good and they really we just really want somebody we can trust, right, and what a great way to learn if you can trust somebody's is phone calls, but also in interacting through the Internet like this, sitting down for coffee and saying, you know, it's fine. If, after this I either was figure out that we're not a good fit, that's great, because there's nothing worse than getting into relationship...

...like that. That's not a good fit. Yeah, that's right, and you know, there's there's other good questions to ask. You know, are you have to do sheary, but that goes back to what what you were just saying, is that you know and if you if you want to exit the relationship, exit the relationship, you know, or hang up the phone. It's just you know, hey, listen, I'm not really interested what that doesn't bother me. We don't have seals people at Guardian Rock. We have we have advocates for people. That is truly what we're looking to do. We're looking to help people here. We're not. I'm not a very good sales person. So now, and that's great, I got a phone call the other day and I don't hardly ever answer my phone when I don't know who it is, but I picked it up for some reason and it was on' but right sales person and I could tell pretty quickly because they mispronounced my name and my company's name and they thank me so much and it's like, okay, I'm done. Well, we're not calling to sell you anything. We do. It's like know you, yes, you are. It's those type of people. It's like, I don't want those people. Fortunately,...

...that's not you, John Right, and I love them. I'm not a good salesperson. You're not here to sell somebody anything. You're here to help, guide and direct people with peace of mind in a in a world that is very confusing right the the financial world is a confusing world. There are a lot of moving part arts, and I'm not talking about what the markets doing right now. I'm just talking about stocks and bonds and etfs and you name it. It's out there. How does a common person understand all of that? I don't know that you do without somebody like you in the corner who can make sense of it and communicate and say what are you really trying to make happen here? What kind of is in John from back from your book? Kind of a life are you wanting to build? Let us build a portfolio that supports that. So you want to build a life, not just a portfolio. I love the title that book. I was just going to say, you know, I should. I should answer your first question fully to you know you you ask him questions about themselves and everything else, but I think there's a couple other things that are super important that I just wanted to mention. Sure, and one is not just experience, but...

...the right experience in the markets. Ask Him about that. How many market downturns have you been in? How many pole markets have you know? What did you do during the market downturns? How Are you invested in? Ask Him questions like that, even if you don't necessary. You're not an expert. You're not claiming to be that. You want to know, frankly, how many mistakes of you made? Yeah, because I'll tell you in you know, I went to got a four year degree, right, I got a business administration agree, I got a master's and when I got my certified senior advisor designation, I got all of this, all of these things. I haven't learned nearly as much through books as I have through the painful experiences of actually losing real money as right, especially when I was on Wall Street, and that was billions of dollars energy, and we still use the same strategies and tactics that we use on those billions of dollars for individual portfolios. Yeah, that now. But I've learned through pamful experiences and you want to...

...know what were some of those mistakes that you've learned over the course of your career? That's a really great question to ask. And if they stutter on that, and maybe you should reconsider. Yeah, that's a great one. What I don't know if you could ask this question, not but going back to your stock mark, how much money have you lost in your career? Right, because those through the towels. But but we all have those learning experiences, right. It's not failures. Learning is like, okay, but here's what I've learned and here's how we do it and this is why the model has proven successful over time. So that's a great question. Yeah, so really, there are. There are a few questions you should ask. At the end of the day, it's really that that connection, that bond. Can you connect with somebody that you're going to be in relationship because really, as you mentioned, you didn't want that one client because he's after a quick turnaround, quick grant winds or whatever. You're in this for life. Yes, the clients that you're going to be working with for the next ten,...

...twenty, thirty years, hopefully their children. Right, yes, and you can become an advisor to that whole family. And that's what's really, really cool about what you guys do at Guardian Rock, building that relationship and and realizing it is about building a life, not just a portfolio. So let I just want to encourage people to get a copy of your book, John. It's really, really well done and it brings out your heart of who you are and what you're trying to do for people. So well done on that. But well done on this as well, just giving some people some some ideas of what to ask, how do I choose a good advisor and in one who's a good fit for me and not not being scared. I guess here's what here, in my take, was don't be scared to engage in a conversation with a potential advisor and don't be scared to say no, this is not a good fit your I'm sure you and that gentleman the part of the company. You're not enemies, now, right, you don't hate each it's probably you're probably both better off and, like you said, we gave them two or three options of places to go. He's in much...

...better shape today. So are you called? John? Give them the call and just have a conversation and he's going to help you, whether whether you hire him or whether it's not a good fit. He point you another direction. That's the beauty of that whole process and really go back. I love. I'm not a good, very good salesman. That's great, John. We don't want to work with them. Awesome. Any other lastminute things on this whole topic before we tie things up and let you get back to the Beach House now. You know I mean. There's lots of other questions that you should probably ask your your financial your perspective, financial and vidvisor like. Are they a FIDUCCIERI? How do they how do they charge you? What types of these products or do they use individual securities? Things like that. But there's there's other questions as well, but those are the main ones and most important ones to make sure you understand, probably the most important one being what kind of experience do you have? And also really good important one is...

...what's the team behind you? Who are you relying and what's their experience? You know, Guardian Lock, we've got a solid team with great experience and that makes a big difference as well. Awesome, that's that's a great thought. They're so take these these questions and I'd encourage you to take these questions, write them down and then call John and ask them these same questions see what his answers are, because I think what's going to happen is you're going to really like John and his team. But, John, thanks again for being with US carbon out a little bit of your time, and we'll look forward to chatting on the next episode of Your podcast. Have a great day, sir. All right, you do as well. So thanks for listening to the building your life podcast. Was John Brownie, be sure to subscribe to this podcast so each new episode will be sent to you automatically when it is released. Have a terrific day.

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