Episode 5: What is the Snowflake Theory?

ABOUT THIS EPISODE

Welcome to the Build Your Life Podcast with Financial Expert John Browning.

Just like we all have our own unique fingerprint, we all have our own points of view when it comes to what we want out of our retirement. That's why we all have different goals. Understanding this is crucial for a financial expert to understand. Learn more on today's episode!

For more information, visit www.GuardianRockWealth.com to learn more about what John can do for you.

 

Welcome to the building your life podcast with John Browning. Building your life is a relaxed and unedited conversation with financial expert John Browning. Well, Good Morning John. How are you doing today? Doing greed? How much self? You know, couldn't be better. It's really good. I remembered asking that question some guy and he's like, I'm now he was. We were talking about busy asaid, you know, he's always I'm busy, I'm busier than a one legged pogo stick guy, and I'm like, that's interesting. Never heard that one before. Right, we're all busy, but love, love what you do, and it's funny that as you do what you love doing, time goes by faster and you just get motivated. And I know, John, you love what you do in helping people build a life and not just a portfolio. Right, that's right. Now you you live up in the Chicago area of the world and Illinois and you have dealt with some snow in your life. Yes, I have quite a bit more than I care to admit. There you go, there you go. Well, in your...

...book, John, you talk about the snowflake theory and my question to you is, what in the world are you talking about with the snowflake theory. Well, the snowflake theory is sort of much like every every one of us has a different fingerprints, right. We also are are very different in that every snowflake is different. So every person is different and there are a myriad of reasons for that. And if we look at any two investors, they comment things from different perspectives, including when we speak to spouses, significant others, and we find very different points of view and those points of view have been formed from, frankly, the very beginning, from maybe it's elementary school or wherever it was, and uncovering sort of why you feel the way you feel can be a really interesting process. But because of those differences, we...

...all view investing and building a portfolio and building a life and building out our goals and very different ways, and understanding those differences and the why behind them becomes very important to building a life and then building the portfolio to support that life as well. So one of the things that I did a lot of, especially when I was younger, but even even now I enjoy it, is photography, and that was that was back. This gives away my age a little bit, but you had to like actually had film, you had low the film. Yeah, ejected pat to put the film in the camera. You had to then then you had to roll it up and you had to send it away wait for it to be developed. I mean this sounds crazy today, right. Remember that? I remember the little KODEC drive through places. I'm parking about that. You have to go to an hand them your thing and yeah, week later you come back. That's wow, what a memory. And you never knew how it was going to really turn out.

You thought everything right, but then the exposure could be completely off, yes, or but one of the things I learned, is is when I was really learning about photography and really got into it, is that you can take a picture of a very ordinary thing and the way you take that picture, how the exposure is set, that angle you take it, from the background that it has, can result in a very different picture. And again that goes back to our different perspectives in the snowflake theory, the idea that we're all very different and how we perceive the world and thus how we want our lives to turn out. And my job is first getting clarity on how you want your life to turn out and what those goals are. But then my job, and frankly, maybe a little bit of the easier portion of it, is to arrange your portfolio in a way that accomplishes that object active, in a way that you're going to like and enjoy and can handle interesting.

Okay, so the snowflake theory I'm going to I'm going to relate it to basic personality types. In a sense, we all will have a unique personality, bent and make up, just like a snowflake, which really leads to the next question I have for you, John, is is do some types of snowflakes, some types of your clients? Not that you're calling them flakes, we don't do that, but they have they have different personalities. Do do some of them bring to the table some some different thoughts and perspectives of well, you know, I can do it myself because that's the type of Snowflake I am. Other others might not be that and they really look for your council. How does that, how does that play out as you meet with different people in different snowflake aspects, different snowflake aspects? I like that. Yeah, well, there is a pervasive theory out there. That really started, it will started probably ten, fifteen years ago, the the...

...idea that, hey, you can do this yourself. And you know what, that that's very true. I actually I mentioned that in my book. If, if that's what you want to do with with your most valuable resource, which is time, something that you can't make more of, and you don't know exactly how much you have, really enjoy this, then you should. Absolutely, we should do it if it's something that you really really enjoy. But consider, I encourage people to consider, the fact that this market place that we are in, first of all, over the past fifty years or so, it's turned into a global marketplace. HMM. So you literally have seven over seven billion people all making frankly, fairly emotional decisions. We talked about that in the book as well, that are all feeding into this massive, complex, adaptive system, and the idea that you can read enough and keep up with and understand everything that you need to know in order to manage your finances would that would arguably take all of that time that you have...

...plus a few more lifetimes, right. And and so that's why we use a team. We've got we've got our own team that works with Guardian Rockwealth and with me and on top of that we have an extended team from thirty years on working on Wall Street connections out there that can feed us information, and not just all the information that you get from from the new sources, but pertinent information that's really impacting people's lives and portfolios and the economy right now, and we can filter out the noise because we've done this for thirty years and we've been we like what we do. So I would tend to disagree you that it's something that an individual, no, even if you do enjoy doing it, should attempt to do on their own. But there might be differing levels of assistance that you might want to get hang and you're taking a look at it. Well, and that's good and that's a great question that I'll just throw it at you. mean an unscripted conversation. This was not on the question, but different levels of service to somebody when they work with...

...you, John, do they have to take it from a to Zee, the whole package, or is it something that it's like, you know, John, I've already got, let's say, I've already got my life interns taken care of because I work for a corporation and they've got my life interns or whatever, and I'm putting money into a four hundred three one or whatever. But can they come to you and say, I think there are some holes in my bucket, John, that I might need some help with? I don't I don't want you to do everything. I like doing these other things. Or how does that work? Yeah, absolutely, we'll do whatever the client, you know, needs and whatever they think they want. And of course there's different price points for for those type of things. We do encourage folks if they're going to create, if they'd like us to. We have some folks I just want you to help me with the plan and and run it through your systems and do all the populations and I just want the plane and and that's fine. We can. We can do that for them and we can talk to them and get an idea of, you know, their why and their goals and help them set those things and will spend spend...

...the time and we'll charge the curve accordingly for that. But we do encourage people. That unfortunately tends to happen is that people have the plan and then life happens. And those for all of us and this is our full time job and we are absolutely dedicated to our clients that are with us full time and and ask delegate that responsibility out to us. It's just what we do all day long, every single day. And what happens when people just get the plan is we tend to see that they come back and they say we we ask them, well, how did the plan work out? Makes it well, we've never actually executed did it right the plan, or we only executed part of it, or we are we executed in month one. We set up our investments in this way, but it's along the way it's gotten completely out of whack. Right and and you know, a big part of what we do is the rebalancing and keeping things in check and that's a huge...

...part of successful portfolio management and investing is again adjusting along play it is. It is a investing is definitely not a hands off adventure. You need to have your hands on it and routinely be looking at things. So well, good. Thanks for asking that out of the ballpark question as we start this episode talking about the snowflake. Very different types of investors and why really, as we're winding up here, why how you work with people differently and why it's really important to have an experienced financial advisor that you can lean into and somebody who does this all day, every day, and who's going who's really got your your best interest at heart, because they know sure you're why, they know what your goals are, and John and his team will help you identify your goals and work through a process to make sure that you are are really building a life, not just a portfolio. That's the title of John's book and I know he'll give you a free copy if you go to his website. And John, I appreciate the council that you're giving today. This is great co coming up on a future episode we're going to talk about some...

...action steps that people can take in creating a life and a portfolio at the same time. So thanks for being with us. John. Thanks for you you're always great counsel and wisdom when it comes around not just financial advising and financial planning, but living a life that that is really meaningful and purposeful. As we're running towards retirements with thanks for doing that, man, sure thanks. So thanks for listening to the building your life podcast with John Browning. Be Sure to subscribe to this podcast so each new episode will be sent to you automatically when it is released. Have a terrific day.

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