An over-looked way to diversified your portfolio and invest in yourself.

ABOUT THIS EPISODE

On today's episode, Financial expert and Amazon best-selling author John Browning talks with Gary Chernow about an often overlooked way that many are diversifying their portfolio and investing in themselves.As life continues to evolve during a post-pandemic period and many re-evaluate their current life situation this podcast addresses some of the* Benifits* Fears* Misconceptions of owning your own business.Both John and Gary have owned multiple businesses and speak with experience on the subject. You can reach Gary at 856-981-1871 or garry@integritybusinessoptions.com Learn more when you Connect with John by texting "LIFE" to 21000 or GuardianRockWealth.com.

Welcome to the build your life podcast with John Browning. Build your life as a relaxed and unedited conversation with financial expert in number one Amazon best selling author, John Browning. John's the founder of Guardian Rock Wealth and serves clients across the United States. John's the author of the book build a life, not a portfolio, a guide to your financial future based on your personal values, which you can purchase on Amazon, or stay around to the end of today's show and I'll tell you how to get a free copy mailed right to your door. I'm Michael de Lan Your House for the next few minutes as we chat with financial expert and business owner John Browning. Hello, everybody, this is John Browning. Thanks for joining us for another episode of building your life with John Browning. And Michael Delan has the day off today and we have a guest with us today. His name is Gary True Now and Gary is an independent, certified franchise consultant and he's going to talk to us today about the idea of business ownership and maybe how not to be as scared of that as maybe you might have been before, and also to talk about that in the sense that is it a way that you might be able to diversify your portfolio and to talk about some things that you might want to consider now versus later, that type of things. But I'm gonna let Gary Talk a little bit. First of all, Gary, what is the best way for someone to get in touch with you just for a casual conversation about the idea of business ownership? Sure, John, thanks. Well, the best way can call or text, and my phone is eight hund and five six, nine hundred and eight one one, eight seven one, or email gary at integrity business optionscom. Right, and you got a digital business card as well. Right, if they is that something that they can text something to or is that something else? Yeah, I can. Well, I can text it to them, to anybody. I can text it or attach it to an email so they can have access to that digital business card. Yes, great, okay, all right, so you've got you know how to get in touch with Gary. Most of you know how to get in touch with me, very simple. The easiest way is just a text life life to twenty Onezero. And of course you've got my website and you're listening to this podcast, which means you know me a little bit at least, and you know that I also have a book. Would be happy to share that with you, called build a life, not a portfolio, and this is part of that whole theme and it's just ideas that you might want to consider that maybe it never crossed your mind before. And Gary talking about the idea of diversifying your overall all assets right in and it's so important, as I build portfolios...

...for individuals and I give them a comprehensive wealth management plan, to also consider not just the stocks and the bonds and different financial products, but but what is their real estate holdings look like, and that can be the house that they live in or they may own other real estate, and also the businesses. I work a lot with small businesses, medium sized businesses, to get their account set up, but also to kind of give them a little coaching on how they might want to diversify those businesses. Even so, diversifying your assets, how does that work with kind of what you do? Sure, so people are familiar with those traditional investment vehicles like you mentioned, but it also could be possible to invest in yourself and and invest in a business and you can use a person can use some of those funds, maybe equity and real estate that they have. It could be even the traditional the K rollover programs the government does let individuals roll over those retirement accounts without any taxes or penalty. They can roll them over into a business investment. So then they can take those funds rolling into the into their into their new business invest in themselves. They could even structure that investment as a loan through the business to paying themselves back into their retirement account. Many people structure it that way and there's also many individuals take some of those retirement accounts, do the for a k roll over and also apply for an SBA loan, so almost creating a hybrid situation and a combination of using retirement accounts and the SBA government funding. Right and and you know I do have I've got some experience with using your for a one K to invest and what I always suggest in people need to realize that there are there's reporting, the needs to happen and all of that that becomes sort of your responsibility, but there are organizations out there for a very reasonable cost that will help you with that so that you don't really have to worry a lot about that yourself and all the book keeping and reporting of that type of thing. Right. Yeah, yeah, so part of the value that I offer the candidates I work with is, as I'm showing them different franchise opportunities, at the appropriate time I can make an introduction of the individual to a funding source and these funding sources I work with. Their niche...

...is funding franchises. That's what they do and and they work with the individuals on determining what products, what strategies could be the best course of action, whether it's an SBA loan, whether it's a fork rollover or the combination of both or any of their other products. But they can work with the individual individuals to determine the best course of action. But but yes, to answer your question, they then work with the individual to help with the structuring of those products, creating a corporation, creating the bank accounts that they need to do to roll over funds. But these companies that I work with will help with the individuals every step of the way. Right, and I like what you said as well, is as the business begins to cash a little and make money of the whole ideas, you keep that fork bank accounts and an account, hopefully with Guardian Rock, open as well to continue to fund your more liquid portion of your retirement account so you truly do end up with a diversified portfolio like you were talking about, and keeping those fun separate and remembering to do what, pay your yourself first, which so many small businesses forget to do. And I got to admit in in the early days I was exactly like that. I didn't pay myself first. So when I'm coaching people as they go through a decision like you're talking about, I stress that continually. So that's good, good for you. I had in the same boat. I've owned a franchise, my first franchise. I yeah, I was not diligent in paying myself and and then you start getting behind a rock and the other expenses are or popping up and then it becomes harder to just make that expense and are paying yourself. So you have to get in that habit day one. Yeah, you're absolutely right. Yeah. So now let's just address this great, big elephant that I know is in the room, and that is fear. And we deal with this all the time. Know and and fear so much so that people have way too much cash sitting on the sidelines, which is actually because of inflation, losing the money, and there's this fear of investing in yourself and getting out of maybe it's getting out of Corporate America. And Can I do it? Will I do it? How do you adjust or how do you kind of get over that Hump? How what's possible, because I always say can't know or could do anything right.

So why now? Why is now a good time, or certainly not a worse time than any other time, to get into owning your own business? You know, I I don't know that there will ever be the perfect time and all the stars aligned for somebody to take that risk. There will always be something going on in the country, in the world. There will always be a pandemic or a conflict, a war or a eleven or a recession or a daughter's wedding or a Democrat in office, a Republican and office. There will always be something going on and and I don't know if it's ever the perfect time, but it comes down to investing in yourself too, because these jobs, these corporations, aren't quite as loyal as they used to be with their employees, where you have that employee for thirty, five, forty years, they retire that doesn't really exist anymore. So that's part of the first step, is having that confidence in investing in yourself where you can take control. And I have a couple candidates I'm working with now. Actually. One was with atnt twenty seven years and I don't know if I'm allowed to even mention these companies, but but anyways, she was let go, and another gentleman about twenty four years, I believe, with Bank of America and he was let go. And so now you know they're exploring opportunities. So there's no way to mitigate fear a hundred percent, but that that's the benefit of a franchise though, versus an independent business, is you're in business for yourself but not by yourself. And you know that's the advantage of the franchises. Is that system, that structure, that success of the model is already been proven. It's already there. The franchise Z needs to follow this system and then they have all the support they need to be successful. You still have to put in your own dose of hard work. Certainly no guarantees. You still have to work hard, but but that system, that structure, that blueprint, support their it's all there for for you to succeed. All right, the big difference there is, yes, you'll work harder than you may have even worked in your corporate job. It's possible, right. The big difference is your work working for you. Yeah, and so it then...

...that just makes all for me. That makes all the difference in the world when I'm doing the work for me, for my family, because I've been at the corporate job. You know, I worked on Wall Street for about thirty years and the paycheck was nice, right, and I mean all that was good, but bottom line, it didn't really matter how good a job I did if, at the end of the day, somebody in part of the company made a mistake of trading are whatever, if they decided to lay me off, and or whatever they call it these days to be more politically correct. If you are on that list, you were on that list and didn't really matter. If you've done a phenomenal job for however many years, you were on the shopping block and then that disrupts your entire life. Now you still have that risk, right, if you own a business, something happens. But let me ask you this. Another big fear is, wow, we've had so many things happen we've had the pandemic, we've got this war over in Europe. Are Are there businesses that you know of franchises? I mean when everybody talks about, for anything, of the big ones, like McDonald's or or whatever, a big franchise, right, he I know lost millions of dollars, right. Yeah, I call it the F word. I. Yeah, I say Franchising and they think of food, food, food, right away. Yeah, and it's franchising so much more than food. But yeah, but go ahead. I interrupted. No, that's really important thing to say too, because I think you're right. Most of us think of food, and you know, I'm my wife and I own a franchise. It wasn't about food at all. And there's a lot of them out there. And do you know some? That would be sort of, I don't know, recession proof, because all know what if we go under recession or the endemic prove that type of thing. What are their businesses out there like that? Absolutely, yeah, recession proof, Amazon proof, but it's those, those need based businesses versus the want based businesses. Right. So, mold and remediation type businesses. That's a need need based business. If you have a pipe that breaks and your house is flooded, it has to get taken care of. Senior care. You mentioned senior care, that in home senior care. Those patients still need, still need to be seen. An air conditioning HVAC companies if your air goes out. I'm in Florida and I think you are too, but yeah, down here, if our air goes out, depending on the time of the year, it could be pretty rough with the humidity, and I'm in southern Florida. So those are conditioning HVAC companies and knee based business and even automotive repair. There's more...

...and more used cars out there now and and because it's getting hard, it's hard to get new cars, so people are going to hold onto their cars longer. So automote, of childcare, tutoring programs, they're all need base business, and that's what we can dig into when working with the candidate to explore options, is we can talk about some of those need based models that are out there. Right, Yep, and I think that's the fear issue, right is that plays into that as well. So it's possible. It's possible for you and if you are somebody listen to this podcast. That is frustrated, or maybe you've been laid off or you don't want to live where the company says you want to live. Whatever the reason might be, it's at least possible. And maybe you haven't thought about the idea of franchising or starting your own business because of the fear, and maybe part of that fear can be mitigated by the idea that there's a proven model and their support behind that, maybe even, in many cases, some advertising backing and that type of thing involved with the franchise opportunity. You might want to reach out to somebody like Gary and just see what the possibilities are. Right, it's it's not like you're charge in an arm and a leg for just to talk to him. Right, it's a it's free to chat with them. Right, it's right. Yeah, it's better than an arm and a leg. I don't charge any I don't charge at all for my services. I get paid by the brands that I represent. So the individuals that I work with will never pay me a penny to explore these possibilities, to educate and do research and I and I stay with them every step of the way during that education process, that due diligence process. That they'll will. Yeah, you never pay me anything to just see what's possible out there. Right, and and I think is as well, the the reason this is important for people understand. I think the reason that franchise ors do the franchise model is because they want to grow their own business. Right. So you always want to know how the other side gets paid. Right. So what's in it for the franchise or? They get benefits from you being a franchise and understanding those and making sure it's a what I call a synergistic relationship rather than a parisidic relationship, right, because they're providing some great services for you. You get to grow your business, you get to be independent. On the flip side,...

...you're providing business to their brand as well. Am I right on that? Yep, Yep. And they provide the great support, ongoing support. Many franchise models out there today provide all the digital marketing and social medium management and and all the SEO management and they're managing that for the franchise's and and, Gosh, more and more franchises today even provide national call centers. So with all the digital marketing that the franchise or is doing, they are driving the leads, the calls to the call center and the call center takes the calls. The franchise's don't necessarily have to man all those calls, but they are receiving the leads that come in from the call center. Not every franchise is set up with that model, but many are now and many more are moving in that direction so that you can focus on what you do best with the franchise, Business Development, managing the relationships with your clients or staff. And, yeah, and and grow, grow and scale your business. Right. Yeah. Well, Gary, this has been for me a really good and insightful and I want to make sure you get your name out there again. And exactly how's the best way to contact you if you want to talk a little bit more with Gary about the verse, Finding Your Portfolio and opening up the possibilities of maybe owning your own business? Has the best way again to get in touch with you? So, yeah, phone or text is eight, five, six, nine, eight one, one, eight hundred seven one. Email is Gary at integrity business OPTIONSCOM and my website is that same name. Integrity Business OPTIONSCOM is my website. I represent over five hundred different brands in all different industries. All different price points. Many of the brands I represent are on my website, along with a lot of other information also is on the website. So any number of ways, any in any of those ways, they can certainly reach me. I'm happy to talk to anybody and again, the best part is they'll never pay me a penny. Grey's been great to have you on the show today and just as a reminder for anyone listening out there that once to get in touch with myself and Guardian rock wealth to learn how to build a life, not just a portfolio. Text the Word Life Lafee to twenty Onezero and you'll have all of the links in...

...fluting one at the bottom right here. Inside that you can schedule a few minutes. Again, it's free this chat with me as well. I'm most important when you talk to me, as I want to provide a little bit of value to you in the First Fifteen, twenty minutes that we talked and at least point you in the right direction. So we're citing off today for the building a life podcast. Gary, thanks so much for being with us today. John, thank you so much. Really enjoyed it. Thank you all right. Money really is a big part of our lives and John Browning can help you and your family learn how to keep money in the proper perspective. It's important, but it's only a tool that can help you build the life that you want. If you like, John Emil you a free copy of his book build a life, not a portfolio. Go to John's website, Guardian rockwealthcom, and click the contact to US link and send your request. John Will Mell a copy of his book right to your door absolutely free. Thanks for listening to building your life podcast with John Browning. Be Sure to subscribe to this podcast so each new episode will be sent to you automagically when it's released. Have a terrific day. Nothing in this podcast should be construed as personal investment advice and past performance is no guarantee a future results. Investing is not appropriate for everyone. There is a risk of lust associated with investing in the markets. No representation or implication is being made that using any methodology or system will generate profits or ensure freedom from losses. Please remember that investing carries risk. Guardian Rock Wealth LLC and its affiliates are fiduciary investment advisors. Please consult with US or another experienced qualified investment advisor, before making any investment decisions and or trying to implement any of the strategies and tactics we may discuss in any of our publications or podcasts.

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